Product-Market Fit (PMF) Analysis

Know If You’re Building Something People Actually Want

A polished product, early users, and some traction can feel encouraging but none of that matters if the market doesn’t truly need what you’re building. Product-market fit is the point where your product clicks with your users in a way that drives consistent usage, retention, and growth.

We help you understand where you stand and what you need to improve before you try to scale.

Product-Market Fit (PMF) Analysis

Why Product-Market Fit (PMF) Analysis Is So Critical

Raising funds, hiring a team, or pouring money into marketing without product-market fit is risky. You may see short-term results, but it won’t last. Startups that skip this step often struggle with:

  • Low user retention
  • Weak word of mouth
  • Poor usage despite signups
  • Unclear direction for product roadmap

PMF isn’t about “vibes”, it’s about measurable signals. And that’s where we come in.

What We Help You Analyze

We work with founders to break down both qualitative and quantitative indicators of PMF, using methods that don’t require big teams or complex tools.

  • 1

    PMF Score

    We help you run simple yet powerful tests (like the 40% survey method) to check how disappointed users would be if your product disappeared, a proven indicator of PMF.

  • 2

    User Feedback Systems

    We set up lean, founder-friendly systems for gathering and analyzing feedback through interviews, surveys, and behavioral data without overwhelming your team.

  • 3

    Retention & Engagement Audit

    We look at how users interact with your product over time. Are they coming back? Are they engaging deeply, or just poking around once?

  • 4

    Feature Gap Analysis

    Are you building features people ignore, or missing the ones they need? We help spot what’s missing based on usage patterns and feedback.

  • 5

    Prioritized Improvement Plan

    Just a focused list of 3–5 product changes that can meaningfully improve retention, activation, or user satisfaction tied to clear reasons.

Signals You Might Not Have PMF (Yet)

If this sounds familiar, it’s a sign to pause, zoom out, and listen before building more.

Users drop off quickly after signing up

You have to push hard to get usage

Feedback is vague or inconsistent

It's unclear which user segment to prioritize

Your product is being used in ways you didn’t expect

What You’ll Walk Away With

A clear understanding of whether you’re close to PMF, or still testing

Practical steps to improve product adoption and engagement

Confidence in what to build next and what to stop building

A repeatable way to gather insights from users, not just guesses

When to Do a PMF Check

After your MVP has been in use for a few months

Before raising your Seed or Series A round

When growth feels stuck despite effort

After a pivot or major product update

Let’s Plan Your GTM Strategy

Whether you're gearing up for launch or fixing an earlier one, we can help you create a GTM plan that brings focus and direction.

You don’t need to figure it all out alone.

Plan Your Launch Strategy