Business Model Optimization

A Solid Product Needs a Smarter Model Behind It

You might have a working product and some user traction, but is the business model actually sustainable? Will it scale? Will it attract investors? Most importantly, will it make enough money to survive and grow?

We help you pressure-test your revenue engine and uncover ways to strengthen it before you hit a wall.

Business Model Optimization

Why Business Model Optimization is Important

A good product with a broken model won’t last long. If your pricing, margins, or growth mechanics don’t align with your users or market, you'll likely burn time and money fixing problems that could’ve been avoided early.

We help you dig into the key drivers of your business: revenue, costs, pricing, and churn, and reshape them to support long-term growth.

What We Help You Work Through

Our approach is practical and grounded with relevant insights based on your stage, market, and goals.

  • 1

    Revenue Model Benchmarking

    We compare your current model (SaaS, transactional, marketplace, etc.) against what’s working in your industry and stage. Are you leaving money on the table? Are you trying to monetize too early or too late?

  • 2

    Pricing & Tier Evaluation

    Whether you’re considering freemium, usage-based pricing, or flat rates, we help you align your tiers with real customer willingness to pay. Small changes here can make a big difference in MRR.

  • 3

    Margin & Profitability Analysis

    We help you understand what it actually costs to serve each customer. Are your margins healthy enough to support scale, or will growth just bring more losses?

  • 4

    Subscription & Churn Strategy

    If you’re running a subscription model, we look at how sticky your users really are and how to reduce churn through better onboarding, feature packaging, or renewal tactics.

  • 5

    Revenue Forecasting

    We map your revenue potential to your GTM plan including realistic expectations based on lead gen, conversion rates, and growth cycles.

Questions Founders Often Ask Us

These are the kinds of questions we help you answer, based on data and market context.

Should I offer a free plan or just a free trial?

What’s the right number of pricing tiers?

How do I justify increasing prices without losing users?

Are my current margins enough to attract investors?

I have revenue, but am I actually profitable?

How This Helps You Move Forward

A clear understanding of how your current business model stacks up

Insights into pricing, churn, and margins that affect long-term growth

A tailored plan to improve revenue performance and unit economics

Benchmark comparisons to similar companies at your stage

Revenue forecasts tied to your go-to-market plans

Clarity on which levers drive profit and how to pull them

Let’s Tune Your Revenue Engine

If you're not fully confident in how your product makes money or how it will, we can help you sharpen the model.

Book a Business Model Review